The Channel Meet Up

The Channel Meet Up is a unique and exclusive event for channel professionals. It is a chance to meet and work with your peers; to learn best practice and to work through channel challenges. The mood is informal, with the emphasis on exploring the issues of the day, so come ready for business and ready to exchange ideas, debates and hear opinions.

There are short talks from specialists, table discussions and one of the main events is the panel debate where delegates can post questions to the assembled experts. After the event you will have access to research and content arising from discussions and analyst papers. The Channel Meet Up brings together a productive real-world community of channel marketing professionals.

2023 Events

UK Event

Thursday 23rd March, 2023

The Runnymede Hotel, Egham, London       


Boston Event

Thursday 15th June, 2023

The Canopy by Hilton, Boston, Masschusetts


California Event

Thursday 14th September, 2023

Double Tree By Hilton, San Jose, California


Theme for 2023: Partner Program Performance

Table discussion
Table discussion2

How do you build a program that reflects current market trends and the changing needs of your partners, from those transacting, to those who influence deals?

We will be exploring best practice to optimise the elements of your program from engagement, sales, marketing, tools, people, and processes, and learning how others are measuring success.  

Is it about having the right partner program?

We will explore best practice and the new types of Partner Programs that reward skills, new customer acquisition, increases in usage, consumption and adoption, and everything that drives "Land and Expand" rather than pure revenue.

Market Places.

We will explore the effect of marketplaces on partners and distribution and finding ways to optimize how these fit into your GTM channel strategies 

Partner Panel.

We will invite a panel of partners to share their insight on what is working and what excites them as a business when working with multiple vendors. Who stands out and why. 

"Thank you for a wonderful event and taking on this effort so we can continue to meet like this! You and your team did a great job!!"

Sunny Song - Sentinel One

"Still buzzing from The Channel Meet Up event - an incredible day of good conversation and insightful takeaways. Big thanks to The Channel Meet Up team"

Impartner Software

Who attends?

Join us for a working day

Learn from the best of your peers to refine and improve your B2B through-channel strategy and tactics.

​Innovation and debates that make you think.



We have all missed it.
Link in for real with useful contacts.
Learn how they are approaching and meeting the challenges of the channel.


Talk Shop

Ask questions, pose problems.
Find out what trends are effecting others. Discover new technologies, strategies or tactics and how others use their data.


Be Inspired

Borrow valuable, practical ideas that work. Creative plagiarism is the highest form of flattery, so learn from others and share your own best ideas to inspire others.