Benefits
Give your partners instant access to sophisticated sales and marketing solution - in one place. Our dedicated channel team at Partner Marketing offers integrated platforms built specifically for the global tech channel.
To channel, through channel, for channel. From sales enablement to global partner programmes, we’ve been helping the channel flourish since our first days. The right tools and resources to help your partners perform
Solutions
Channel Data Management
Partner Marketing
Launch ready made, best practice campaigns in 10 minutes. Our through channel marketing automation tool enables every partner to cobrand, customize and broadcast campaigns within a few clicks. With many of your partners lacking the expertise or resources to generate leads online, our self service tool gives them instant access to pre approved, fully integrated campaigns that include content, emails, landing pages, and social media. And we can track marketing attribution through to closed revenue via our lead to opportunity management tool. And when you want to give your partners an extra level of service you can rely on our managed marketing concierge service. We’ll put the world’s best B2B marketing expertise behind each campaign and each partner.
Sales Enablement
360 learning experiences that make solutions easier to sell Upgrade your sales enablement experience with our learning transformation solution an immersive and interactive 3D, 360 degree destination experience, accessible on a desktop or mobile device. Where users learn through exploring the environment and watching short custom made training videos, then test their knowledge by playing quizzes and other games. Points can be awarded for every interaction and for answering questions correctly. Through earning badges for completing training, competing with colleagues to reach the top of the leaderboard, winning their own one to one challenges, and being incentivized with rewards, users are encouraged to engage and perform well on an ongoing basis .
Expertise
Creating Partner-First Services
When you have 2 coffee shops right next to each other, that each sell the exact same coffee at the exact same price; service design is what makes you walk into one and not the other, come back often and tell your friends about it.
We help you design partner first services ensuring people, content, communications, data and systems are all aligned, with partner experience front and centre.
Data and personalization
Let’s be honest - running a channel is not the same as serving up coffee. There are lots of transactions and processes to manage both from and to partners and this is where data comes in. Service Design can help you design a better partner experience, but your data is the fuel to automate it and deliver it at scale.
We transform partner experiences and make it easier for partners to work with your business. All by delivering relevant, specific, useful and timely information and support. We do that by utilising your data, putting it to work and making it your most valuable asset.
Integration
Channel programs utilize a vast range of internal and 3rd party systems to deliver all the experience and transactional elements of the partner program. Our services and solutions are designed as easy plug-ins based on our powerful API’s that integrate easily with third-party, proprietary systems, including Salesforce, your central PRM, and other CRM or MDF platforms.
