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Agenda and Theme:

Partner Program Performance

The Channel Meet Up agenda provides a mix of learning experiences for delegates all based on a relevant theme, which for 2023 which is Partner Program Performance. We will take an in depth look at how to optimise all elements of your partner program: engagement, sales, marketing, tools, people, and processes...  and how to measure performance.


The format of the day comprises:

  • Keynotes from industry experts and analyst.
  • Roundtable discussions facilitated by sponsors.
  • Panel debate with industry experts on stage to answer your questions. 
  • Networking opportunities during breaks and lunch.
  • Sponsor pavilion to meet and network with industry leaders.


08:30  Coffee and pastries
09:30  Welcome note and introduction to the Sponsors
10:00   The Voice of the B2B Channel Market Research - Victoria Albert, VP Marketing @ INFUSEmedia
10:35   Roundtable discussions
11:25    Coffee
11:50    Vendor best practice keynote - Rachel Tuller, Head of Global Partner Strategy @
Cloudera                                                      12:25   Vendor best practice keynote - Dave Silke, Chief Marketing Office @ Centripetal
13:00   Lunch
14:00   Panel debate
14:45   Roundtable discussions
15:35   Research findings and sponsors provide sum up of roundtable discussions
16:00   Close

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Table Topics:

You will have opportunity to join two roundtables during the day. The roundtables are facilitated by our sponsors and give an opportunity to unpick subjects with peers and industry leaders.

  • How tools drive behavior and track partner program performance.
  • Building loyalty across partner ecosystems to drive performance.
  • Enabling and empowering channel sales.
  • Does MDF drive performance or does performance drive MDF?




Victoria Albert - VP Marketing


Keynote Speaker

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Rachel Tuller - Head of Global Partner Strategy and Ecosystem Programs


Keynote Speaker

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Dave pic-2

Dave Silke - Chief Marketing Officer


Keynote Speaker

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Gwenn Lazar-small

Gwenn Lazar - VP Partner Ecosystem and Global Alliances



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Erik Frantzen-1

Erik Frantzen - President & CEO

Nurture Marketing


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Kilynn Sommer Headshot

Kilynn Sommers - VP Global Partner Programs and Channel Marketing

Extreme Networks


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Event Details:

Thursday, 15th June 2023.

Registration will open at 8.30am and the day will start at 9:30am sharp, running until 4:00pm

The event will be held at The Canopy by Hilton, Boston, Massachusetts.  For details on the venue location please visit the hotel website.


Register Here

Thank you to our Sponsors

INFUSELogo Squared-May-22-2023-04-24-55-7480-PM

The Channel Meet Up is hosted by The Marketing Bee

TMB Logo-1

We're a new breed of service partner, delivering a fresh, flexible service to solve your marketing challenges. We transform projects by empowering expert freelancers to consult strategically, deliver tactically and optimise effectively.