Our inaugural Boston event was a huge success. Thank you so much to everyone who contributed to such a productive day. It was a great opportunity to bring together east coast channel marketing professionals and industry experts from all technology backgrounds. It provided a unique opportunity for marketers and sales professionals working in the channel to delve into a vibrant and collaborative environment, discovering fresh perspectives and gaining new insights on today’s channel challenges. 

Please visit the resources section to view the presentations from the day and join our LinkedIn community to be the first to hear about our next UK event

Presentations:

If you missed the Boston event, or if you'd like to see any of the presentation slides from the day, please take a look here.

 

Agenda and Theme:

Partner Program Performance

The Channel Meet Up agenda provides a mix of learning experiences for delegates all based on a relevant theme, which for 2023  is Partner Program Performance. We will take an in depth look at how to optimise all elements of your partner program: engagement, sales, marketing, tools, people, and processes...  and how to measure performance.

The format of the day comprises:

  • Keynotes from industry experts and analysts.
  • Roundtable discussions facilitated by the sponsors.
  • Panel debate with industry experts on stage to answer your questions. 
  • Networking opportunities during breaks and lunch.
  • Sponsor pavilion to meet and network with industry leaders.

Agenda:

08:30  Coffee and pastries
09:30  Welcome note and introduction to the Sponsors
10:00   The Voice of the B2B Channel Market Research - Victoria Albert, VP Marketing @ INFUSEmedia
10:35   Roundtable discussions
11:25    Coffee
11:50    Vendor best practice keynote - Rachel Tuller, Head of Global Partner Strategy @ Cloudera                                                                            12:25   The Real Deal - An Insider View of Global Partner Marketing - Dave Silke, Chief Marketing Office @ Centripetal
13:00   Lunch
14:00   Panel debate
14:45   Roundtable discussions
15:35   Research findings and sponsors provide sum up of roundtable discussions
16:00   Close

 

Table Topics:

You will have opportunity to join two roundtables during the day. The roundtables are facilitated by our sponsors and give an opportunity to unpick subjects with peers and industry leaders.

  • How tools drive behavior and track partner program performance.
  • Building loyalty across partner ecosystems to drive performance.
  • Enabling and empowering channel sales.
  • Does MDF drive performance or does performance drive MDF?

 

Speakers:

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Victoria Albert - VP Marketing

INFUSEmedia

Keynote Speaker

More Information

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Rachel Tuller - Head of Global Partner Strategy and Ecosystem Programs

Cloudera

Keynote Speaker

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Dave Silke - Chief Marketing Officer

Centripetal

Keynote Speaker

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Gwenn Lazar-small

Gwenn Lazar - VP Partner Ecosystem and Global Alliances

Skillsoft

Panellist

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Erik Frantzen-1

Erik Frantzen - President & CEO

Nurture Marketing

Panellist

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Sophy Gray

Sophy Gray - Founder & Managing Director

The Marketing Bee

Panellist

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Kilynn Sommer Headshot

Kilynn Sommers - VP Global Partner Programs and Channel Marketing

Extreme Networks

Panellist 

More Information

Thank you to our Sponsors

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INFUSELogo Squared-May-22-2023-04-24-55-7480-PM
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Mindmatrix-2

The Channel Meet Up is hosted by The Marketing Bee

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We're a new breed of service partner, delivering a fresh, flexible service to solve your marketing challenges. We transform projects by empowering expert freelancers to consult strategically, deliver tactically and optimise effectively.