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Agenda and Theme:

Partner Program Performance

The Channel Meet Up agenda provides a mix of learning experiences for delegates all based on a relevant theme, which for 2023 which is Partner Program Performance. We will take an in depth look at how to optimise all elements of your partner program: engagement, sales, marketing, tools, people, and processes...  and how to measure performance.


The format of the day will allow for networking, discussions, questioning and conversations.



08:30  Coffee and pastries

09:30  Welcome note and introduction to the Sponsors

10:00   Keynote; The State of B2B Partner Ecosystems: Data Insights and Future Trends 

            Kathy Freeman Contreras, VP & Principal Analyst at Forrester

10:35   Roundtable discussions

11:25    Coffee

11:50    Keynote; Marketing Innovation, Structuring a New Way to Reflect Changing Times

            Poupak Modirassari Enbom, VP Global Marketing Thales 

12:25   An Interview on Partner Programs Best Practice; Simple, Predictable, Profitable

            Hunter Haverty, Global Director Channel Programs Skyhigh Security 

13:00   Lunch

14:00   Panel debate

14:45   Roundtable discussions

15:35   Research findings and sponsors provide sum up of roundtable discussions

16:00   Close

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Table Topics:

You will have opportunity to join two roundtables during the day. The roundtables are facilitated by our sponsors and give an opportunity to unpick subjects with peers and industry leaders.

  • How tools drive behavior and track partner program performance.
  • Building loyalty across partner ecosystems to drive performance.
  • Enabling and empowering channel sales.
  • Driving Partner Performance 
  • Gaining Momentum through Ecosystem Marketing 
  • Tracking partner experience to partner success and performance

Event Details:

Thursday, 14th September 2023.

Registration will open at 8.30am and the day will start at 9:30am sharp, running until 4:00pm

The event will be held at The Double Tree By Hilton, San Jose, California.  For details on the venue location please visit the hotel website.


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Thank you to our Sponsors

INFUSELogo 2023_color Received 11.04.23 CURRENT

The Channel Meet Up is hosted by The Marketing Bee

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The Marketing Bee is a community and 
marketplace that brings the right people and 
resources together to deliver a flexible and agile 
managed marketing and channel services to 
technology companies