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Agenda and Theme:

Partner Program Performance

The Channel Meet Up agenda provides a mix of learning experiences for delegates all based on a relevant theme, which for 2023 which is Partner Program Performance. We will take an in depth look at how to optimise all elements of your partner program: engagement, sales, marketing, tools, people, and processes...  and how to measure performance.


The format of the day comprises:

  • Keynotes from industry experts and analyst.
  • Roundtable discussions facilitated by sponsors.
  • Panel debate with industry experts on stage to answer your questions. 
  • Networking opportunities during breaks and lunch.
  • Sponsor pavilion to meet and network with industry leaders.


08:30  Coffee and pastries
09:30  Welcome note and introduction to the Sponsors
10:00   Analyst Keynote speaker
10:35   Roundtable discussions
11:25    Coffee
11:50    Vendor best practice keynote
12:25   Vendor best practice keynote
13:00   Lunch
14:00   Panel debate
14:45   Roundtable discussions
15:35   Research findings and sponsors provide sum up of roundtable discussions
16:00   Close

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Table Topics:

You will have opportunity to join two roundtables during the day. The roundtables are facilitated by our sponsors and give an opportunity to unpick subjects with peers and industry leaders.

  • How tools drive behavior and track partner program performance.
  • Building loyalty across partner ecosystems to drive performance.
  • Enabling and empowering channel sales.
  • Does MDF drive performance or does performance drive MDF?


We are finalising our agenda and details will be announced here soon

Event Details:

Thursday, 14th September 2023.

Registration will open at 8.30am and the day will start at 9:30am sharp, running until 4:00pm

The event will be held at The Double Tree By Hilton, San Jose, California.  For details on the venue location please visit the hotel website.


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Thank you to our Sponsors


The Channel Meet Up is hosted by The Marketing Bee

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We're a new breed of service partner, delivering a fresh, flexible service to solve your marketing challenges. We transform projects by empowering expert freelancers to consult strategically, deliver tactically and optimise effectively.