Agenda and Theme:
Partner Program Performance
The Channel Meet Up agenda provides a mix of learning experiences for delegates all based on a relevant theme, which for 2023 which is Partner Program Performance. We will take an in depth look at how to optimise all elements of your partner program: engagement, sales, marketing, tools, people, and processes... and how to measure performance.
The format of the day will allow for networking, discussions, questioning and conversations.
08:30 Coffee and pastries
09:30 Welcome note and introduction to the Sponsors
10:00 Keynote; The State of B2B Partner Ecosystems: Data Insights and Future Trends
Kathy Freeman Contreras, VP & Principal Analyst at Forrester
10:35 Roundtable discussions
11:50 Keynote; Marketing Innovation, Structuring a New Way to Reflect Changing Times
Poupak Modirassari Enbom, VP Global Marketing Thales
12:25 An Interview on Partner Programs Best Practice; Simple, Predictable, Profitable
Hunter Haverty, Global Director Channel Programs Skyhigh Security
14:00 Panel debate
14:45 Roundtable discussions
15:35 Research findings and sponsors provide sum up of roundtable discussions
You will have opportunity to join two roundtables during the day. The roundtables are facilitated by our sponsors and give an opportunity to unpick subjects with peers and industry leaders.
- How tools drive behavior and track partner program performance.
- Building loyalty across partner ecosystems to drive performance.
- Enabling and empowering channel sales.
- Driving Partner Performance
- Gaining Momentum through Ecosystem Marketing
- Tracking partner experience to partner success and performance
Thursday, 14th September 2023.
Registration will open at 8.30am and the day will start at 9:30am sharp, running until 4:00pm
The event will be held at The Double Tree By Hilton, San Jose, California. For details on the venue location please visit the hotel website.