Speakers & Panellists


Kathy Freeman Contreras - VP and Principal Analyst, Forrester 

Keynote Speaker

Vice President, Principal Analyst at Forrester; Kathy is a passionate partner ecosystem and marketing professional with over 20 years of global experience in defining overall business, marketing, and partner ecosystem strategies; assessing and establishing operational readiness; and deploying related programs and initiatives to drive B2B success in accelerated timelines. Kathy has a broad base of partner ecosystem expertise across all partner types across industries and regions. 


We are thrilled to have Kathy join us to bring her skills in B2B marketing & strategy with a deep understanding of partner ecosystems and a sharp attention across programs, processes, and systems.



Poupak Modirassari Enbom

- Vice President Global Marketing

Cloud Protection and Licensing,  Thales

Poupak leads the global marketing strategy and execution for Thales Cloud Protection & Licensing with responsibility for digital, regional and channel marketing as well as brand, communications, content strategy, thought leadership and opportunity generation in support of the company’s industry-leading access management and data security portfolio.

She brings extensive digital security expertise, making data driven decision to inform go-to-market strategy. Previously, Poupak served as Vice President of Americas Sales for Identity and Access Management at Thales. With nearly 20 years of marketing and sales experience across multiple data security technologies and regions, she brings a deep understanding and global perspective of how to help customers secure their cloud and digital transformation journey.

hunter Haverty

An interview with Hunter Haverty Global Director Channel Programs, Skyhigh Security 

Hunter Haverty is a sophisticated, competent, and innovative IT professional, with more than 20 years of experience in business analysis, IT management, programming, enterprise architecture, business intelligence, and integration of enterprise applications. Adept at developing strategic enterprise initiatives through Agile project methodology as well as traditional Waterfall project management. Expert at directing successful IT projects and technical initiatives; competent at reducing costs, improving efficiency, and increasing productivity. Equipped with the ability to lead, motivate, and coordinate technical teams and projects, complemented with proven expertise in planning and supervising installations and upgrades. Accustomed to working with end-users to determine requirements, address their needs, and resolving issues quickly and efficiently.


Sophy Gray - Founder, The Marketing Bee

Panel Master

Sophy is an energetic and empathetic marketeer, who is both creative and visionary in her approach. The Marketing Bee, founded by Sophy, has a unique model of resourcing IT Marketing and Channel projects with freelance experts, who are part of a tight knit “Marketing Bee Community” who deliver with agility and flexibility.

Having worked in Tech Marketing for >25 years, Sophy has seen the inside of vendors, distributors, resellers, and agencies and so brings a blend of skills that understand the needs of each and can match the skills of The Marketing Bee’s with the demands of the project. In today’s tough climate, combined with skills shortages, Sophy is well positioned to provide a professional and efficient Marketing Service.




Alli Oneal - Senior Manager or Global Partner Programs and Experience, Barracuda


Alli Oneal is the Senior Manager of Global Partner Programs & Partner Experience at Barracuda, a trusted partner and leading provider of cloud-first security solutions. In her role, Alli is rincluding overall marketing strategy, management of marketing budgets, execution, and support on marketing campaigns, programs, events, and enablement.




Lisa Anderson

Formerly of HID Global as Senior Director, Global Channel Programs and Academy. 


Lisa is An experienced Channel Sales Executive with Channel Program & Marketing skills in business development contributing to the organization’s overall success. Lisa is results oriented, with an exemplary record of progressive revenue growth and sales team development and a proven record with Management, Sales, Operations, Budget Control and Organizational Development responsibilities. 

Lisa has seen Channel from both the vendor and partner side, building strong relationships and integrating multiple vendor solutions. 

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Helena Belem Kuly - Partner Ecosystems Marketing, Cynulate Global  



Helena has over 25 years of experience in high-tech marketing, including extensive experience of channel marketing, vertical and solution marketing. At Cymulate, she is responsible for creating demand through and with global channel partners, as well as industry and technology partnerships.


Helena is a known results-oriented leader and has a proven track record for successfully building teams to drive new programs and growth for some of the industry’s fastest-growing high-tech companies, including Cisco Systems, Juniper Networks and SentinelOne.


Kirk Matsuo - WebRes-2

Kirk Matsuo - Senior Director, Global Channel Sales, Maxon 



Kirk Matsuo is a Global Channel leader with decades of proven success in creating and managing high velocity partner networks. His commercial experience includes start-ups to enterprise organizations in IT hardware, software and consumer electronics.

Kirk is currently at MAXON Computer, an award-winning developer of 3D software for the creative industries that’s best known for Maxon One, its flagship 3D modeling, animation and rendering bundle. In this role, Kirk brings to MAXON Computer his expertise in running a high velocity partner network and channel team.

Prior to Maxon Computer, Kirk built and managed partner networks and channel teams from the ground for leading companies such as Ultimaker (3D Printers), Maker Media (Consumer Electronics) and Bitdefender (Cybersecurity). Kirk lives in the San Francisco Bay Area with his wife, two sons and their dog Oliver.


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