Sophy Gray - Founder, The Marketing Bee

Panel Master

Sophy is an energetic and empathetic marketeer, who is both creative and visionary in her approach. The Marketing Bee, founded by Sophy, has a unique model of resourcing IT Marketing and Channel projects with freelance experts, who are part of a tight knit “Marketing Bee Community” who deliver with agility and flexibility.

Having worked in Tech Marketing for >25 years, Sophy has seen the inside of vendors, distributors, resellers, and agencies and so brings a blend of skills that understand the needs of each and can match the skills of The Marketing Bee’s with the demands of the project. In today’s tough climate, combined with skills shortages, Sophy is well positioned to provide a professional and efficient Marketing Service.

Alli Oneal - Senior Manager or Global Partner Programs and Experience, Barracuda

Panel 

Alli Oneal is the Senior Manager of Global Partner Programs & Partner Experience at Barracuda, a trusted partner and leading provider of cloud-first security solutions. In her role, Alli is rincluding overall marketing strategy, management of marketing budgets, execution, and support on marketing campaigns, programs, events, and enablement.

Lisa Anderson

Formerly of HID Global as Senior Director, Global Channel Programs and Academy. 

Panel 

Lisa is An experienced Channel Sales Executive with Channel Program & Marketing skills in business development contributing to the organization’s overall success. Lisa is results oriented, with an exemplary record of progressive revenue growth and sales team development and a proven record with Management, Sales, Operations, Budget Control and Organizational Development responsibilities. 

Lisa has seen Channel from both the vendor and partner side, building strong relationships and integrating multiple vendor solutions. 

Helena Belem Kuly - Partner Ecosystems Marketing, Cynulate Global  

Panel 

Helena has over 25 years of experience in high-tech marketing, including extensive experience of channel marketing, vertical and solution marketing. At Cymulate, she is responsible for creating demand through and with global channel partners, as well as industry and technology partnerships.

Helena is a known results-oriented leader and has a proven track record for successfully building teams to drive new programs and growth for some of the industry’s fastest-growing high-tech companies, including Cisco Systems, Juniper Networks and SentinelOne.

Kirk Matsuo - Senior Director, Global Channel Sales, Maxon 

Panel 

Kirk Matsuo is a Global Channel leader with decades of proven success in creating and managing high velocity partner networks. His commercial experience includes start-ups to enterprise organizations in IT hardware, software and consumer electronics.

Kirk is currently at MAXON Computer, an award-winning developer of 3D software for the creative industries that’s best known for Maxon One, its flagship 3D modeling, animation and rendering bundle. In this role, Kirk brings to MAXON Computer his expertise in running a high velocity partner network and channel team.

Prior to Maxon Computer, Kirk built and managed partner networks and channel teams from the ground for leading companies such as Ultimaker (3D Printers), Maker Media (Consumer Electronics) and Bitdefender (Cybersecurity). Kirk lives in the San Francisco Bay Area with his wife, two sons and their dog Oliver.