Channel Mechanics at The Channel MeetUp

Overview

The world’s leading vendors use the Channel Mechanics Platform to ensure ease of doing business for their partner community and channel teams, driving competitive advantage, accelerating revenue, and building partner loyalty. With our flexible and scalable channel automation SaaS platform, vendors have the ability to execute their channel programs and measure performance in real-time providing valuable insights for strategic decision making. Companies including Extreme Networks, Cisco, LG Electronics, Poly, SentinelOne, Netskope, Juniper Networks, and Informatica leverage Channel Mechanics to run their global channel programs.

Benefits

Ease of Doing Business for your Partners

Offering partners a modern “always-on” digital workplace to self-serve access to your content and channel programs gives you a distinct competitive advantage. Partners want to work with vendors who make it easy to do business. With a professional partner portal and a single pane of glass to execute their channel programs, you will become a preferred vendor of choice.

Launch Offers to your Channel Faster

A competitive channel landscape requires vendors to respond to changing market conditions in real-time. Channel Mechanics enables vendors to adjust critical sales and marketing programs inc. MDF, promotions, deal reg and incentives in real-time when challenges arise. Changes can be applied in minutes and launched live with a few clicks to all or a subset of your partner ecosystem or to specific industry sectors or geographies.

Partner Segmentation

To maximize sales revenue and market reach, vendors operate with a wide range of partner types including Distis, Resellers, SIs, MSPs, and Influencers, regionally and globally to maximize geographic coverage. Channel Mechanics enables vendors to segment partners by any criteria imaginable and allow personalization of the channel programs you offer to them, driving partner engagement, loyalty and sales performance.

Budgetary Assurance

Channel Partners are an extension of a vendor’s sales, marketing and delivery teams and any channel programs you offer have budget implications. Channel Mechanics equips channel teams with the controls, reports/insights and audit trails to show your C-suite and Finance teams how your investment in the channel is performing and the ROI outcomes.

Solutions

With many companies providing PRM platforms, finding the right platform for your growing channel is imperative. Channel Mechanics automates the business of working with partners so that vendors can focus on the relationships. We partner with you to ensure our PRM platform results in ease of doing business for your partner community and channel teams, drives competitive advantage, accelerates revenue, and builds partner loyalty.

Expertise

Channel Sales

Channel sales requires a plethora of tools to influence the behaviour of partners. Our channel automation platform enables CAM’s to focus on helping partners drive new business by eliminating the need to spend time on operational activities such as pulling data from multiple systems in order to determine where a partner is at, in the sales cycle.

Channel Marketing

Enable partners to market your brand by making available all the resources necessary via a content management system to ensure partners always have easy access to the latest marketing materials. Thereby ensuring partners build brand awareness in the market and choose your product offerings over your competitors.

Channel Partner Management

As the role of channel partner management evolves, so too do the tools that support this critical function. Unquestionably, automated platforms create a real-time profile of each partner’s performance on multiple dimensions. Our channel program automation platform supports both partners and account managers by providing the data to enhance their working relationships.

​​Overview

​​Benefits