How do you build a program that reflects current market trends and the changing needs of your partners, from those transacting, to those who influence deals. We will be exploring best practice to optimise the elements of your program from engagement, sales, marketing, tools, people, and processes, and learning how others are measuring success.  

Is it about having the right partner program? We will explore best practice and the new types of Partner Programs that reward skills, new customer acquisition, increases in usage, consumption and adoption, and everything that drives "Land and Expand" rather than pure revenue.

Market Places. We will explore the effect of marketplaces on partners and distribution and finding ways to optimize how these fit into your GTM channel strategies 

Partner Panel. We will invite a panel of partners to share their insight on what is working and what excites them as a business when working with multiple vendors. Who stands out and why.