Resources

The Channel Audit
Benchmark yourself against your peers and take the test.
Not only will this audit benchmark all the core elements of your channel program, but it will give you a personalised report with resources and assets to help you improve.
What do you have to lose – see if you excel or where you need to focus.
Boston Event Presentations:
Victoria Albert - INFUSEmedia
Victoria is responsible for building and overseeing all INFUSEmedia's marketing initiatives. Heavy focus on growth and sales/marketing alignment. She is a strategist and thought leader as well as a brand evangelist. She passionately merges traditional and digital marketing into a solid, proven plan that creates maximum visibility and sales. Also an expert at identifying and developing solutions that fit client needs, building long and short-term business plans, inclusive of strategies, staffing, budgets, metrics.
Victoria took us through her presentation 'Understanding and activating the priorities, challenges, and plans of IT buyers and the tech marketers trying to reach them.'

Rachel Tuller - Cloudera
Rachel Tuller is a global Alliance and Channel leader with decades of proven success in Alliance Management, Partner Sales, Channel Marketing and Channel Programs. Her commercial experience includes start-ups, scale-ups and enterprise organizations in the IT hardware, software, cloud, and virtualization industry.
Rachel took us through her journey at Cloudera and shared some of her most important lessons in 'A Case Study: Cloudera'.

David Silke - Centripetal
Dave Silke has 30 years of global marketing and partner experience and is currently the Chief Marketing Officer and EMEA MD for Centripetal, a cutting edge Cybersecurity company where he is responsible for establishing and executing the global marketing and partner programs in addition to driving the European expansion.
David gave us an insider view of Global Partner Marketing and shared tips on how to find our way in today's marketing technology landscape.

UK Event Presentations:
Phil Drew - Mitel
Phil Drew is Group Director of Global Channel Operations at Mitel. Based out of the UK, Phil has amassed over 20 years working within B2B and B2C organisations in a wide variety of marketing, sales, and operational based roles. In this presentation he shares his experience around working with Partner Programs, the challenges and how Partner Programs have developed and evolved.
Steven Newton - Finastra
Steve Newton, Digital Transformation lead for Finastra, is responsible for developing the digital channel strategy for Partners and Ecosystem team where he defines and implements partner channels to ensure best in class functionality and experience. Here Steve shares the Partner Program journey over the past three years - through a digital lens.
Panel Debate
The Panel Debate is one of the highlights of the day with these industry experts all on stage: Natalia Vianden (LinkedIn), Mat Batterbee (LinkedIn), Radhika Dattani (LinkedIn) and Louise Grant (LinkedIn) they were questioned by our audience and by Shaun Orpen (LinkedIn) our master of ceremonies.