Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit impartner.com.

​Benefits Provide each channel partner with a 
personalized experience, regardless of tier

In today’s highly “consumerized” world, your channel partners have come to expect that you will provide them with the personalized experience they need, online and off. With Impartner, every aspect of your program, from the content on your portal to the assets they can access, as well as the marketing money they can access, and the leads they receive, which can all be personalized based on performance metrics.

​Solutions - Our Platform Goes Way Beyond 9 ¾ 

PRM is about so much more than just exposing a toolset to partners. PRM is about creating tailored end-to-end experiences to ensure maximum profitability from each unique partner – and doing so at scale. The Impartner PRM platform is architected to grow as fast as you are, with tools such as our ChannelFlow™ workflow tool, SegmentAI™ for segmenting partners, our SmartContent™ Asset Library, our Notification Engine, and much more.


Best Practices, Baked Right in

Impartner’s PRM solution comes “out of the box” with over 20 years of channel expertise baked right in, but also includes the flexibility to configure every aspect of your solution to meet your unique needs. It’s your domain, your look ‘n’ feel, your portal content – use it to build a competitive advantage in your market. Your portal should be as unique and differentiating as your company.

Built from the Ground Up for Channel

Some PRM solutions are merely CRM solutions masquerading as “channel friendly.” These tools inevitably fall short when dealing with the complexities of a modern multi-tiered distribution model. Impartner began 20 years ago with the vision of enabling indirect sales and has kept that laser focus ever since.


Impartner  has exemplary security credentials; 

  • Published on the Salesforce AppExchange
  • Audited against SOC standards
  • Follows Open Web Application Security Project (OWASP), the National Institute of Standards and Technology (NIST), and the COSO framework for management of cybersecurity risks. 
  • Passed by Security tester WhiteHat